Wednesday, 7 March 2007

chiranjeevi charitable trust...



28 years of excellence in Telugu cinema has fetched Chiranjeevi a huge fan following and transformed him into one of the strongest opinion leaders in Andhra Pradesh. Chiranjeevi chose to streamline this fanaticism as a force for the social good thereby defying the tradition of super stars harboring political ambitions.

Chiranjeevi Charitable Trust (CCT) was started by megastar of Telugu cinema Chiranjeevi with the able guidance of Allu Arvind on 2nd October 1998. The two major wings of CCT are blood bank and eye bank. In a span of five years, CCT has collected 38,200 units of blood. 79% of these blood units (30,500) were given to poor and downtrodden for free of cost and remaining units were given to corporate hospitals at a nominal fee. CCT has collected 390 pairs of eyes and 780 blind people were benefited through cornea transplant at CCT. CCT also won the prestigious "Best Voluntary Blood Bank' award by State Government of AP for the years of 2002 and 2003.

To make sure that the CCT gets global reach, a website www.chiranjeevitrust.org is developed. This site was officially launched at a function organized at Jubilee Hall of Public Gardens today at 11:30 am.

While the state requires 5,00,000 units of blood per year, the awareness created by Chiranjeevi Blood Bank, pushed the availability to around 3,50,000 units which is a rare feat in itself.

Chiranjeevi Eye Bank has been behind 1460 successful eye implants. It also works towards educating the masses on the importance and need of eye donation.

An appeal for eye donation and blood donation is part of every print of a Chiranjeevi film. Chiranjeevi also ensured an unprecedented amount of space in the news and electronic media for these causes.

Today Chiranjeevi takes more pride in the knowledge that his Blood Bank saved someone's life than the fact that his film has gone for a Silver Jubilee.

Not limiting himself to the fantasy filled world of films, Chiranjeevi has involved himself in various public welfare activities and acted as a socially responsible citizen…this apart from his own Chiranjeevi Charitable Trust activities. Once convinced about the authenticity and motive of a campaign, Chiranjeevi has always associated with it.

In 2002, he was selected as the Ambassador of Andhra Pradesh to the International Labour Organization. He featured in short films as part of the 'International Programme on the Elimination of Child Labour'. He took an oath, on the occasion, that he would not advocate or allow directly or indirectly the employment of child labour in his films and stuck to it so far.

No comments: